BALKISHAN ARUGULA. Personalization in Ecommerce: Using AI and Data Analytics to Enhance Customer Experience. Artificial Intelligence, Machine Learning, and Autonomous Systems, [S. l.], v. 7, p. 14–39, 2023. Disponível em: https://amlas.net/index.php/publication/article/view/9.. Acesso em: 30 jul. 2026.